In this section, we’re going to give
you the basic lesson of SEO. Those who are interested to learn SEO, please
focus on the topic below.
What is Search Engine Optimization (SEO)?
SEO is a marketing
discipline focused on increasing
visibility in organic (non-paid) search engine results. SEO encompasses both
the technical and creative elements required to improve rankings, drive
traffic, and increase awareness in search engines. There are many aspects to
SEO, from the words on your page to the way other sites link to you on the web.
Sometimes SEO is simply a matter of making sure your site is structured in a
way that search engines understand.
SEO isn't just about
building search engine-friendly websites. It's about making your site better
for people too. At Moz we believe these principles go hand-in-hand.
This guide is designed
to describe all areas of SEO—from finding the terms and phrases (keywords) that
generate traffic to your website, to making your site friendly to search
engines, to building links and marketing the unique value of your site. If you
are confused about this stuff, you are not alone, and we're here to help.
Why does my website need SEO?
The majority of web
traffic is driven by the major commercial search engines, Google, Bing, Ask and Yahoo!. Although social media and other
types of traffic can generate visits to your website, search engines are the
primary method of navigation for most Internet users. This is true whether your
site provides content, services, products, information, or just about anything
else.
Search engines are
unique in that they provide targeted traffic—people looking for what you offer.
Search engines
are the roadways that make this happen. If search engines
cannot find your site, or add your content to their databases, you miss out on
incredible opportunities to drive traffic or visitors to your site.
Search queries—the words that users type into the search
box—carry extraordinary value. Experience has shown that search engine traffic
can make (or break) an organization's success. Targeted traffic to a website
can provide publicity, revenue, and exposure like no other channel of
marketing. Investing in SEO can have an exceptional rate of return compared to
other types of marketing and promotion.
Why can't the search engines figure out my site without SEO?
Search engines are
smart, but they still need help. The major engines are always working to
improve their technology to crawl the web more deeply and return better results
to users. However, there is a limit to how search engines can operate. Whereas
the right SEO can net you thousands of visitors and increased attention, the
wrong moves can hide or bury your site deep in the search results where
visibility is minimal.
In addition to making
content available to search engines, SEO also helps boost rankings so that
content will be placed where searchers will more readily find it. The Internet
is becoming increasingly competitive, and those companies who perform SEO will
have a decided advantage in visitors and customers.
Can I do SEO for myself?
The world of SEO is
complex, but most people can easily understand the basics. Even a small amount
of knowledge can make a big difference. Free SEO education is widely available
on the web, including in guides like this. Combine this with a little practice
and you are well on your way to becoming a guru.
Depending on your time
commitment, your willingness to learn, and the complexity of your website(s),
you may decide you need an expert to handle things for you. Firms that practice
SEO can vary; some have a highly specialized focus, while others take a broader
and more general approach.
In any case, it's good
to have a firm grasp of the core concepts.
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